An innovative edutainment center - in the heart of Brackenheim. 

A place for education and entertainment on the subject of wine. This project offers visitors of all ages, including young people, from wine lovers to those interested in nature and culture, unique experiences.

The opening is planned for 2025.

The "German Wine World" covers an area of almost 1000 square meters in the historic Brackenheim Castle. A special focus is placed on the interactive and immersive design of the exhibition rooms, as well as on state-of-the-art and dynamic digital media that enable visitors to immerse themselves in the world of wine.

Through collaboration with renowned partners such as French artist Clemence Farrell, the Cité du Vin in Bordeaux, the VDP Wine Institute and Heilbronn University, the museum promises to be a global highlight offering insights into German and international wine culture.

In addition, winegrowers from all over Germany will be given a platform to present themselves and their work - from field and cellar work to modern wine marketing. The Edutainment Centre plans to organize numerous educational events, seminars and lectures aimed at wine lovers and professionals from the wine industry. Complemented by a gastronomic concept and 45 hotel rooms, the "German Wine World" also offers companies an ideal setting for team building and further training with a comprehensive supporting program.